Kelvin J. McCord

Kelvin J. McCord brings over 25 years of planning, marketing, client services and team building experience in the health and human service and private corporate fields to OPEN MINDS. He currently serves as a Senior Associate with the OPEN MINDS consulting practice. In this role, Mr. McCord serves as a portfolio manager in the OPEN MINDS consulting practice where he will lead engagements in strategic planning, marketing, client services, business process improvement, and project execution. Prior to joining OPEN MINDS, Mr. McCord served as the Segment Marketing Director at OPTUM, a division of UnitedHealth Group, where he was responsible for state government marketing. In this role, he managed a variety of email, social, web and digital marketing tactics. This work included the design and development of a thought leadership content website focused on the Optum-hosted SPARK Initiative, a two-day think tank bringing together leaders in government, non-profit and private sectors. He also co-led the creation of a digital newsletter, Viewpoints, deployed quarterly to a targeted state government audience. Mr. McCord also served as point-of-contact for over 30 non-profit advocacy organizations –fielding and analyzing underwriting proposals and managing conference sponsorships. Prior to his role at OPTUM, he served as the Senior Director, Client Services at Catapult Marketing. In this position, Mr. McCord created insights-driven brand marketing plans, including national entertainment partnerships, targeted media, and in-market activation. He also oversaw national consumer promotions and created direct and digital CRM content. Mr. McCord served as Senior Director, Client Services of Aspen Marketing Services, a marketing services agency with specialties in direct marketing, digital marketing, and analytics. He also held the position of Senior Director, Business Leadership at Momentum Worldwide, where he developed strategic marketing plans for key clients. Mr. McCord earned a Bachelor of Science in Broadcast Journalism from Southern Illinois University in Carbondale, Illinois and a Master of Arts in Marketing Communications from Webster University in St. Louis.